by Mapi Dufol | Nov 9, 2017 | Design Thinking, Featured
The process defined by Design Thinking is guided by six phases. Problem area The first three phases focus on the problem, forcing us to clearly expose it and redefine it as many times as necessary. It is important to invest some time and effort defining the problem. A...
by Mapi Dufol | Oct 21, 2017 | Creativity, Featured
When we think about creativity, we usually think about artists, designers, architects, at most researchers; but creativity is a “way of doing” and not a goal itself and for this reason we can apply it to any dimension of our work. We can think about...
by Mapi Dufol | Sep 19, 2017 | Featured, Resources
Why are some speeches motivating and others not? Why do some messages have an impact on us and others do not? Why do some campaigns work and others not? Most probably the key to success will be found by tapping into the “why”. There is a video on YouTube...
