by Mapi Dufol | Jun 10, 2018 | Creativity
What happens when we put people together of different age, sex and profession and we challenge them to face the magnitude that, a blank sheet of paper can symbolize? The objective was to gather together a circle of people who, intuitively, spontaneously and playfully,...
by Mapi Dufol | Apr 3, 2018 | Creativity
During the years that I run Aplica, an advertising agency in Barcelona, we held multiple creative meetings, for product / service development for clients as well as for our own and others’ advertising campaigns. If there was a time in the year which we really...
by Mapi Dufol | Mar 3, 2018 | Creativity
Brainstorming is a technique that helps a group of people achieve creative ideas. But for the session to be fully productive, it is necessary to follow some rules. Getting started The first thing to do is to have a perfectly defined question. The aim of the session...
by Mapi Dufol | Nov 23, 2017 | Creativity
Has it never happened to you? Surely yes. It is that magical sensation, I would almost dare to say that spiritual, that overwhelms you when you have THE IDEA. That solution (or part of it) that comes to your head when you’re not thinking about it (despite having...
by Mapi Dufol | Oct 21, 2017 | Creativity, Featured
When we think about creativity, we usually think about artists, designers, architects, at most researchers; but creativity is a “way of doing” and not a goal itself and for this reason we can apply it to any dimension of our work. We can think about...
