Get to know creative methodologies, such as Design Thinking, and integrate them in your teamwork to achieve better solutions
Motivating presentations about how a creative mind works and methodologies that will allow you to implement creative processes in your team, to foster innovation and to explore solutions in new ways.
These workshops are teamwork sessions in which we put into practice creative methodologies in a pedagogical environment, to internalize processes of collective creation and learn by doing.
I lead work sessions to integrate creative processes on real situations inside the company, optimized for an appropriate period of time, and involving the team in the process in order to secure rapid execution after the creative phase.
How to do it
LEARN & PRACTICE
Know the basic principles of creative methodologies
Develop the capacity for abstraction
Practice repeatedly until you are familiar with the process
Develop a new skill that you can use whenever needed
Do not look straight ahead, turn around and look at both sides
Identify and break down stardard prejudices
Set your mind in different roles
Use creativity tools to reach different solution (lateral thinking, empathy mapping, abstraction ladder,…)
REFRAME THE PROBLEM
Take time to identify the specific problem. Solving the right problem is just as important as solving it well
Discover your real problem. Get as much information as possible. Ask customers, suppliers, co-workers, stakeholders in the process of development, production and marketing.
Structure and conclude your findings
Reach a very specific definition of the problem before starting looking for solutions
FIND STRONG SOLUTIONS
Combine individual and group creativity
Leverage the strength of having a multidisciplinary team
Consciously balance quantity and quality to quickly reach better solutions
Explore creativity techniques
My clients reinforce their teamwork, manage to think “out of the box” and reach creative solutions, focused on concrete problems and oriented to results.
Testimonials & Featured Clients
Mapi has a special ability to recognize new opportunities. She enhances confidence in the people working around her, she offers freedom to innovate, pushing her team towards creativity, and that is evident when you take a look at the projects she develops. What makes her unique is her close relationship full of professionalism, she projects reliability and calm. I admire her work. I enjoy working with her and constantly learn from her.
Mapi is a great talent scout. Her professionalism and leadership has been a reference in my professional life. Intuitive and courageous in her decisions, generous with her team and with great ability to organize and enhance the skills of every individual. I would highlight her open-mindedness, her ability to detect and synthesize what is really relevant and her optimism.
Mila Marin, Accounts Director at Srta. Templeton
EXPLORE, GET INSPIRED AND ENJOY
The process defined by Design Thinking is guided by six phases. Problem area The first three phases focus on the problem, forcing us to clearly expose it and redefine it as many times as necessary. It is important to invest some time and effort defining the problem. A...
Creativity is not tightly related to the artistic aptitude of a person. It has much more to do with the mental structure and there are methods to help us being more creative.
Why are some speeches motivating and others not? Why do some messages have an impact on us and others do not? Why do some campaigns work and others not? Most probably the key to success will be found by tapping into the "why". There is a video on YouTube with over 13...